Resources Library by ANA

It's engagement, but is it research?

The research industry is constantly looking to develop more techniques and approaches to try and get closer to the truth and to generate insight. Our argument is that even when we use a great technique the truth that it is trying to communicate can...

Catalogue: Qualitative 2008: Consumer Choice

Author: Alex Johnston

Company: Jigsaw Research

November 20, 2008

Can online panels be truly global?

In the era of online data collection, online panels and especially panel portals are becoming the way how marketing research is marketing itself among people across the globe. The need for good design, usability and localization is challenging...

Catalogue: Congress 2008: Frontiers

Author: Alexander V. Shashkin

Company: Online Market Intelligence (OMI)

September 26, 2008

Brand preference in adolescence - Brand loyalty as adults?

Trying an outlook, this clearly indicates, that it is very much worthwhile to communicate with adolescents as well as with adults, because this is on every promising way to ensure a goods hare of the market for the future by investing in the future...

Catalogue: New Monograph Series Vol.9: Researching Youth

Authors: Astrid V. Middelmann-Motz, Brigitte Melzer-Lena

August 1, 2000

Breathing life into research data

Markets are becoming ever more competitive with new brands competing for consumers' share of mind and heart. Building a relationship with consumers is a challenge facing all organisations but particularly so in the case of Emergent Drinkers ...

Catalogue: ESOMAR Congress 1999: The Race For Innovation

Authors: Shirley Acreman, Louise Bahns

September 1, 1999

Understanding the public radio listener and subscriber

The following paper demonstrates how applied research conducted with Public radio listeners was used to expand listener appeal and increase binding opportunities for a leading public radio station in New York City. By using research to construct...

Catalogue: ESOMAR/ARF Seminar 1999: Radio On The World Stage

Authors: Michael Cohen, Sarah Peterson

June 15, 1999

The value of women's magazines for advertisers

This study aims at analysing some of the most important Italian magazines for women. The survey investigates ten publications through a semiotic methodology and presents their positioning and features that makes each magazine absolutely unique -...

Catalogue: ESOMAR/FIPP Conference 1999: Strategic Publishing

Authors: Paola Furlanetto, Giulia Ceriani

Company: Ipsos MRBI

June 15, 1999

Is qualitative research truly developing or is it declining? (Spanish)

This document makes a dissertation on the perception current in Mexico from the assessment, definition and utilization from the investigation qualitative: The same invites to the reflection on the conception from a investigation more engaged and less...

Catalogue: Latin America 1997: The Dynamics Of Change In Latin America

Author: Ernesto Reyes Escobedo

June 15, 1997

A new approach to old questions

The method, described at some detail in the paper, can be briefly summarised as having people act as their own editor. After being shown selected audio visual stimulus respondents are provided with transcripts, still photos, and actual programme...

Catalogue: Seminar 1995: Looking Through The Kaleidoscope

Authors: Brent Macgregor, David E. Morrison, Michael Svennevig

December 1, 1995

Beyond focus groups

The purpose of the paper is to explain a new method - editing groups - of understanding viewers' response to programmes. The paper begins by questioning the claims that qualitative researchers make for research using focus groups. It argues that,...

Catalogue: ESORMAR/ARF Worldwide Electronic And Broadcast Audience Research 1994

Authors: Andrea Millwood Hargrave, Brent Macgregor, David E. Morrison

May 1, 1994